Uncover 100 Black-Owned Companies at This Juneteenth Digital Purchasing Occasion
Friday is Juneteenth, the vacation that marks the celebration of the top of slavery in the US. To commemorate this—and to assist assist small retailers whereas many states are nonetheless beneath stay-at-home orders—one Memphis businesswoman is launching a digital purchasing expertise the place clients can buy gadgets from 100 Black-owned small companies in a single place. Created by Cynthia Daniels, chief occasion strategist at Cynthia Daniels & Co., Juneteenth Store Black will run from 12:00 p.m. to eight:00 p.m. CST on June nineteenth.
Whereas the worldwide protests in response to the murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and extra Black People have led to elevated campaigns to assist Black companies, this occasion was really within the works lengthy earlier than then.
“It began Mom’s Day weekend,” Daniels tells Home Stunning. “I could not be house for Mom’s Day, so I needed to be very intentional in sending my mom some issues from my favourite Black-owned companies. And I spotted that lots of people had by no means heard of those locations.” Daniels posted an Instagram spotlighting a few of her favorites and, she remembers “it went viral,” with folks calling to thank her for sharing and ask about extra firms.
As an occasion planner, Daniels had seen her workload dwindle considerably amidst coronavirus shutdowns, so she determined to lean full-time into planning what would turn into Juneteenth Store Black.
“My preliminary concept was 50 companies in my native Memphis group,” Daniels says. However when she was flooded with purposes, she determined to open it as much as 100 firms (50 from Memphis, 50 from elsewhere), divided into eight classes: Ladies’s; Males’s; Youngsters; Tub, Magnificence and Well being; Wines and Teas; Black Artwork; Baked Items, Popcorn, and Lemonade; and Residence Items and Novelties.